Originality - the ability to think independently and creatively. The Rolling Stoner thrives on 100% originality. We all know what happens in mainstream media; we all know we can use stock images for our socials.

We can read 100 articles about Camps Bay and why it is unique. Although, in the Camps Bay instance, the writer is original. However, I would hazard that most articles were written from one or two perspectives and not explored from unique perspectives or things not worthy of writing about.

During our editorial planning meeting, we decided that as much as humanly possible, we would seek to be original from perspectives yet to be explored and also on topics that are not mainstream. I would like to highlight two examples to showcase this example and use Camps Bay as the case study. Both examples are personal in nature.

Mainstream Media Example
For excellent wining and dining experiences with the beautiful seaboard as the backdrop, Camps Bay is the place to go.

Rolling Stoner Example
Find a unique spiritual connection with Camps Bay by meditating at sunset on the rocks. The immersive experience of the conflicting sounds of waves crashing, people speaking, and the hustle of the start of the night captured in spirit is breathtaking.

Originality is our goal, storytelling differently is what we stand for and ensuring unique articles inspired by real experiences written by real people is at the forefront of our mission and values.