The Rolling Stoner is a deeply personal journey. It is a magazine and integrated platform targeted at people who value what they do to find a reprieve or a rest from the grind of life.

The moments we adore and appreciate are the ones that allow us that deep breath. The things we often do that are similar, if not the same, to smelling the roses; a tincture of time is an apt way of putting it.

The Rolling Stoner was founded with inclusivity and open-mindedness at its core. It is not a stoner magazine but a lifestyle magazine that is inclusive of cannabis and many other beautiful things. Should I wish to use words that capture our essence, it would include some of the following:

Frequency, Colour, Emotion, Motion, Enigmatic, Spirit, Breath, Movement, Sunset, Sound, Taste, Energy, Change, Us and them, me and you, he and she.

With these words in mind, one would understand the depth to which it will go and the lengths we will go to creating content that appeals to intrigue, mystery, dance, excitement, laughter, and those that are more sombre.

To properly illustrate the strength of the brand, I would be remiss, not to mention a few really cool things.

It's all in the name, every time without fail, as those words came out our mouths while inviting cool brands to get involved; the pause was a delightful taste every single time. I was not stopped by stigma and was not judged by companies; it was a frequency that people resonated with and related to.

The next thing that has been really special is while engaging with companies and fearing a stigmatic response, we were taken aback by the significant positive response to a magazine dedicated to joyful, cool content. This was apparent when the Spar Group agreed to distribution, and I quote. "Let's do this; the world is changing, "instead of Pick and Pays resounding no.

This article was written on the 21st of September, and we are halfway there. We are halfway to having the South African Community be able to walk into a store and buy a magazine that has made history. The printed magazine is one part of many elements of a platform that has gone to every length to ensure a brand experience like no other.

The Rolling Stoner is many beautiful things; for me, it is a meander through my life to where I sit today. I have always wanted to create something that appeals to everyone, something inclusive where all stigma is removed, where you can hang onto every word; even if those words on that day on our social media pages didn't appeal to you, it was still said with intention, passion and a deep spirited desire to break the mould of "print is dead."

Why would I even attempt doing something like that? Well, we are not only a printed medium; I believe magazines would be more welcome today if we took 5 minutes to put our mobile phones down. Bring back print, kill mobile, and perhaps my children will pay attention to me and not sit glued to the possibility of a like on social media.

I transgress. The Rolling Stoner combines all these things; it is the ability for a brand to engage with consumers in a way never before seen. It is brands talking from the heart, telling us their stories, and engaging with us about why we should invest in their products and services. Caring that their creative output is worthy of that, like on social media.

We believe in authenticity, brands that care, and people who take time out to engage with their customers. We believe in bliss brand experiences. As idealistic as this may sound, I think it is time to act on and create a media platform that brings bliss to the forefront of life.

Remember, bliss is not only the joy of paragliding off Lions Head or going up Table Mountain; it is also that morning cup of coffee, the yoga sunset, the wave we surf, the gentle hug of a loved one or the joint we smoke whilst watching a series on TV. Bliss is many things, what is yours??