Cool brands, what a story to tell. Although I believe 'cool' is relative to the person noticing cool, there are cool brands that everyone will notice. But is the visual look and feel of a business or brand what you are seeing, or is there more to it than meets the eye?

Let's look at the characteristics of a cool brand.

Extraordinary, aesthetically appealing, energetic, high status, rebellious, original, authentic, subcultural, iconic, popular and grind. This is what you see when you notice a 'cool' brand.

There are, however, other attributes like service, authenticity, originality, customer, and service provider, friendly, becoming, helpful, conscious, and principled. These are the obvious attributes worth highlighting.

Getting to the core of a brand means meeting its founders and learning the story that breathed life into it, which is the aspect I cherish the most. Through this journey, I get to learn the history that inspired the brand and, more importantly, the person or people behind it. Yet, in my view, what truly defines a brand isn't just its ‘cool’ factor; it's the essence of the individuals steering the ship.

I believe the turning point for most businesses today is to find new ways to engage with their current and future customers. A good starting point is to reveal the dream and touch hearts with stories yet unheard. The Rolling Stoner has done well to innovate new ways of telling 'cool' brand stories. As I sit here, flaws and all, at the heart of our brand is authenticity, originality, truth, trust and, of course, an immeasurable grind.

We are quite possibly one of the coolest brands around, not just for our ethos but for our unwavering commitment to meaningful engagement. Our relentless pursuit to discover brands that share our passion for genuine interactions and boast principles as steadfast as our own.