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Apothecary

Healing with a Personal Touch

Author: Katherine Pretorius


Apothecary is all about holistic health and wellness, with a focus on CBD products.

But how did this unique store come to be? The story is both inspiring and rooted in a passion for helping others.

Carina, the driving force behind Apothecary, began her professional journey in the beauty industry. She loved her work and cherished the interactions she had with clients. However, an unexpected opportunity arose when she was offered the chance to take over the business from a friend.

Carina jumped at the opportunity and stepped into the world of cannabis, specifically CBD, changing her life forever. Over the past three years, she learned everything she could about the health benefits of CBD, transforming both her business and her perspective.

What makes Apothecary stand out is its strong family vibe. From the moment customers walk in, they feel at home. They are met by people who take the time to ask questions and understand each customer's needs. They don't just sell products; they make thoughtful recommendations to ensure everyone gets the best care. This personal touch is part of their mission to change the stigma around cannabis and educate the public about its benefits. Carina wants everyone, including moms and grandparents, to feel comfortable and informed.
Quality is a top priority at Apothecary. Carina says, "We thoroughly check our suppliers to ensure they meet strict standards. Suppliers must be ISO compliant, manufacture in proper environments, and provide certifications that guarantee quality from start to finish". This process ensures every product on Apothecary's shelves is safe and effective.

Education is another vital part of Apothecary's mission. It starts with their staff, who receive monthly training on the latest products and services. Suppliers also visit the store regularly to provide product education. While social media is used to spread the word, Carina notes that finding cannabis-friendly platforms can be tricky, which makes outreach challenging.
Despite these challenges, Carina has noticed a growing trend with more people wanting to know about cannabis and its uses. This is where education plays a key role. When she first entered the industry, her parents were shocked. But after she brought them to the store and showed them the environment and products, they became more supportive. This shift in perception is something Carina hopes to see more widely as people learn more about cannabis.

Apothecary has hit some significant milestones since it started. "The business has grown, even with new stores popping up everywhere". Despite the competition, Apothecary stands out with exceptional service and dedication to clients. The warm, inviting atmosphere and genuine care from the staff leave a lasting impression on customers.

Of course, the journey hasn't been without its challenges. The flood of new stores in the market can impact business. "If you stand out with your service and dedication to your clientele, give them that extra personal touch. Ask them how their day went, discuss the products, etc. We love what we do, and the clients feel it." Carina says.

Carina has some valuable advice for those thinking about entering the cannabis industry. She says, "It's important to do your homework—know the laws, understand the products, and find a way to stand out. Passion is crucial; if you're not happy with what you're doing, it shows". Continuous learning is essential as the industry and products are always evolving. Most importantly, Carina encourages perseverance. "There are people who genuinely need help with issues like pain management for cancer, and CBD products can offer relief that conventional medicines may not. By staying dedicated and informed, we can make a significant difference in the lives of those who need it most," she says.

Apothecary's story is one of transformation, dedication, and a deep commitment to holistic wellness. 

With Carina at the helm, the store continues to grow and thrive, offering a welcoming space where education, quality, and personal care come together to support every customer's well-being.